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Miscellaneous Information:
  Academic Qualifications:
  • Bachelor of Science (Human Development), UPM
  • Master of Public Administration, USM
  • PhD in Sociology, Monash University, Australia
  Research Interests :
  • Sociology
  • Social marketing
  • Children issues
  • Social issues
Major Recent Publications :
  • Sara L. Niner, Yarina Ahmad and Denise Cuthbert (2013) ‘The “social tsunami”: media coverage of child abuse in Malaysia’s English-language newspapers in 2010’ Media, Culture and Society, 35(4): 433-451.
  • Yarina Ahmad, Denise Cuthbert and Dharma Arunachalam 2012, 'The readiness of government agencies to effectively implement social marketing programs to prevent child abuse in Malaysia', in Kubacki, K & Rundle-Thiele, S, (eds.) International Social Marketing Conference, 28-29 June 2012: Department of Marketing, Griffith Business School, Griffith University, Brisbane, Australia, 17-21.

Yarina Ahmad was on study leave until January 2013.

Currently Teaching Courses/Programs:

  • ADS402 Social Marketing
  • ADS651 Fundamentals of Research and Data Analysis
  • EMA705 Research Method and Data Analysis
Teaching Experience :
Tertiary : 9 years