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Miscellaneous Information:

Qualification and Granting Institution

  • Doctorate in Business Administration (2005) (Strategic Management & Marketing) obtained  from Universiti Kebangsaan Malaysia.
  • Masters in Public Administration (1987)  (Public Management) obtained from  Maxwell School of Citizenship and Public Affairs, Syracuse University, New  York.
  • Bachelor of Science in Management (1986) (cum laude) (Marketing and Personnel and Industrial Relations) obtained from Syracuse University, Syracuse, New  York.
  • Diploma In Public Administration (1984) obtained from Institut Teknologi,  MARA, Shah Alam, 1984.

Research Interest and Projects (current)

Research Interest:

  • Waste management – recycling
  • Strategic management, Service management and marketing
  • Human rights

Current Projects:

  • Theorizing the socio-political effects on National Sentiment and Nation Building among Races in Malaysia (FRGS Grant – member)
  • New Promotion Criteria for Universiti Teknologi MARA, (Excellent Fund –member)

Major Recent Publications

  • Salmah Salman, Jasmine Ahmad & ABdul Rauf Ambali, ‘Investigating Residents’attitude and Behaviour Towards Recycling and Waste Separation at Source In Precinct 10 Putrajaya Using Theory of Planned Behaviour and geographical Information system (GIS)' The Eastern Regional Organization for planning and human settlements (EAROPH) 2012 world Congress October 17-19 2012 daegu, Korea.
  • Jasmine Ahmad & Azni Mohd Dian. ‘Freedom of Information: Practices and Challenges in Selected ASEAN Countries.’ IEEE Colloquium on Humanities, Science and Engineering Research Proceeding, IEEE, Malaysia and Research Management Institute (RMI), UiTM, CHUSER 2011, 4/12 -7/12/2011, Parkroyal Penang.
  • Nursyahidah Zulkifli, Rugayah Hashim &Jasmine Ahmad. ‘Information Prospecting in Malaysian Small Medium Enterprises for Competitive Advantage’  2012 IEEE Business, Engineering & Industrial Applications Colloquium (ISBEIA 2012), 23 - 26 September 2012, Hyatt Regency Bandung Hotel, Indonesia
  • Nursyahidah Zulkifli, Rugayah Hashim &Jasmine Ahmad. ‘Enterprise Information System (EIS) Usage: A Preliminary Study in East Coast.’  2012 IEEE Business, Engineering & Industrial Applications Colloquium (BEIAC 2012), 7/4 -8/4/2012, Seri Pacific Hotel, Kuala Lumpur, Malaysia.

Area of Interest

  • Strategic management
  • Marketing